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Varanida (VAD)

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Building a better Internet through a decentralized advertisi

Varanida is a decentralized technology that rewards users for their attention, while giving more value to publishers, and protecting advertisers from fraud. We believe in an open, fair, and transparent Internet, so we are building a decentralized network that benefits all parties. We're introducing a crowdsourced solution where all stakeholders are involved, because community makes the Internet powerful.

  • Category Infrastructure
  • Project Type Token
  • White PaperOpenOpen White Paper
  • PlatformEthereum Ethereum
  • Bitcoin TalkOpenOpen Bitcoin Talk
  • Jurisdiction France
Commerce & Advertising
Start Date
September 28th 2018
End Date
March 31st 2020
- -Days
- -Hours
- -Mins
- -Secs
Restricted Countries
New Zealand
United States
Event Smart Contract
Smart Contract
Tokens for sale


Anji Ismaïl photo
Anji Ismaïl
Co-Founder & CEO
Anji co-founded, a marketplace for marketing campaigns, thus he has over 10 years of digital marketing experience. He is also a blockchain enthusiast who bought his first Bitcoin in 2012. Anji serves as an advisor to few blockchain projects.
Faouzi ELYAGOUBI photo
Co-Founder & CTO
Faouzi co-founded, a marketplace for marketing campaigns. He has over 15 years of Internet and IT experience, building several web projects. Faouzi also worked at Michelin for 4 years where he was Project Manager and Technical Lead for internal and strategic projects.
Thomas Schmider photo
Thomas Schmider
Co-Founder & COO
Thomas was Co-Founder, CFO, and later CEO of Infogrames/Atari, managing a company of 3,000+ people and $1B+ in revenue. He also founded Prozone, which launched SUP, a leading software for sports team analytics that was sold in 2014. He was also President of the soccer club ‘AS Saint Etienne’.
Mickael Crozes photo
Mickael Crozes
System/Software Engineer
Mickael has over 6 years of experience in managing complex technical infrastructures at He has been involved in blockchain and crypto-assets since 2012.
Pierre Antoine Meley photo
Pierre Antoine Meley
Blockchain Engineer
Pierre-Antoine is an Engineer with an electronics, IT, and signal processing background. He has worked on various Internet projects and browser extensions. With a strong interest in cryptography, financial engineering, and monetary theory, he has closely followed the development of blockchain technology since its inception.
Jon Lord photo
Jon Lord
Senior Ad Tech Consultant
Jon spent the last 12 years in Ad-tech service businesses, and most recently at the global performance marketing leader Criteo. Prior to this, Jon spent eight years managing international sales and account teams at TradeDoubler.
Steve Amani photo
Steve Amani
Media Expert
Steve is a successful Senior Manager at Comcast NBCUniversal. He has over 10 years experience in finance and strategy, reviewing long term trends in the media industry. Steve is also an accredited investor and has supported multiple blockchain projects.
Kevin De Silva photo
Kevin De Silva
Finance & Compliance
Kevin has a Master degree in Finance & Audit (ESCP Europe). He has over 10 years experience in the financial field; first as senior auditor at PricewaterhouseCoopers, then as a Financial Director at Catalyst Capital.
Cory O'Brien photo
Cory O'Brien
Content Manager
Cory is a Full Stack Marketer with 10+ years of experience in the marketing and advertising industry. He worked for leading San Francisco agencies, creating digital marketing strategies for companies of all shapes and sizes to help them tell their story in a better way.
Carine Esteves photo
Carine Esteves
Operations Manager
Carine is an avid Marketer, specialising in marketplaces. In her career she has worked for international companies and startups, and has experience managing various types of customers, including agencies and ad groups.
Thibault Lemaitre photo
Thibault Lemaitre
Social Media Manager
Thibault is a Digital Marketer who specializes in helping companies grow in an organic, ethical way, through community and customer care. He has worked with startups, agencies, and brands all around the world, and bought his first Bitcoin in 2013.
Lina Albin-Azard photo
Lina Albin-Azard
Community Manager
Lina is a Social Media and Content Marketing Specialist. She has been involved in DOZ community management for more than two years. Lina speaks four languages fluently.


Varanida Token Distribution

  • Token sale530,000,000 VAD53.00%
  • Network Incentivization30,000,000 VAD17.00%
  • Team150,000,000 VAD15.00%
  • Company reserve120,000,000 VAD12.00%
  • Advisors30,000,000 VAD3.00%


  • May 2018

    Varanida Prototype

  • Q3 2018

    Token Generation Event

  • Q3 2018

    Varanida Live Proof of Concept

  • Q4 2018

    Varanida protocol

  • Q2 2019

    Varanida Blockchain


Why is your company going to succeed?

We believe to have a unique team and experience to be successfully delivering onto our vision. We have shown our capacity to build products in our previous companies or even for Varanida where a prototype is already running for dozen of thousands of users around the world. We also have the network and the connections to the leading companies of this space to build strong and lasting partnerships.

Where did your team members meet originally?

Anji (CEO) & Faouzi (CTO) met in 2008 while in Master Degree at EM Lyon / Centrale Lyon. They met Thomas (COO) who joined Varanida on Day 1. Other members of the founding team have worked together with the founders within various projects and companies in the past 5 years.

What are the top five risks you see for your business?

Blockchain technology is still immature, so it poses several issues of scalability, costs, adoption etc. Also our industry (media / advertising) is dominated by few monopolies which are very big (that's the reason Varanida exists actually). Finally, in any innovative concept, the idea is not what matters most, but execution is, so our biggest risk is not to be able to execute fast and well enough... but we are working hard to do so.