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Papyrus (PPR)

Trust ScoreD

Scalable blockchain protocol for advertising industry

  • Category Commerce & Advertising
  • Project Type Token
  • White PaperOpenOpen White Paper
  • PlatformEthereum Ethereum
  • Bitcoin TalkOpenOpen Bitcoin Talk
  • Jurisdiction Singapore
Start Date
May 11th 2018 14:00 UTC
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End Date
July 31st 2018 23:55 UTC
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Restricted Countries
Taiwan, Province of China
United States
Tokens for sale


Igor Alferov photo
Igor Alferov
Founder, Architect, Strategist
As founder and CTO, Igor is in charge of empowering Papyrus’ technological vision: Building a decentralized and highly scalable blockchain ecosystem where advertisers, agencies, and publishers can benefit from a new era of transparent, efficient, and fraud-free digital advertising. He holds a Ph.D. in information security, has over 15 years of experience in research and development, product management, and digital advertising, and has been a miner and blockchain researcher since 2015. As part of his proven track record, Igor was VP of Monetization Projects and Deputy Director of Advertising Technologies at $7B leading European internet holding Mail.Ru Group. He has built MyTarget,’s advertising platform that now generates $300M+ in advertising revenue annually.
Abeed Janmohamed photo
Abeed Janmohamed
Having spent almost all his career in startups, turnarounds and high growth businesses across the Martech landscape Startups and Commercial Growth are in his DNA. Abeed has built and developed commercial teams to drive high growth and results - having started his career on the publisher side at, which was acquired by ESPN in 2007 - where he built the commercial team and helped launch ESPN Digital Media in Europe. He joined RadiumOne as the 1st commercial hire outside the US and was instrumental in establishing the commercial operation across the agencies and brands, As key member of the European leadership team his role developed into driving strategic relationships across the publisher and partner landscape as the business looked to develop its SAAS platform proposition.
Elena Obukhova photo
Elena Obukhova
Communications Director
Elena has more than 16 years of experience in marketing communications and PR in the spheres of Media and IT. She has diverse professional experience in the development and implementation of communication and promotional strategies. Elena graduated with honors in 2001 from the Institute of International Business Education founded in partnership between the National Research University of Electronic Technology in Russia and the University of Tulsa, US. Her background in leading Media and IT companies includes international television and film production and right holder StarMediaGroup, Sheremetyevo International Airport, CTC Media Group, television channels holding NMG Group and social media network
Shirlene Chandrapal photo
Shirlene Chandrapal
SVP Strategic Business Development
Building on her degree in Engineering with Management from King’s College London, Shirlene parlayed a successful career in technology-oriented sales and sales management into even more successful stints as marketing and business development executive for companies including Blue Lithium, Yahoo!, and Amobee. In her new position at Papyrus, she will provide vision and leadership in areas that include business development, digital media, marketing strategy, product marketing, strategic partnerships, and more.
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Addie Conner
SVP Product Evangelist
Addie is a SVP Product Evangelist of Papyrus. Addie is responsible for aligning the Papyrus product, technology and strategy to solve the problems plaguing the advertising industry. She is an expert in advertising, technology and data and an evangelist for how blockchain is the next revolution to transform the advertising industry. Addie is currently a partner and CIO of Decoded Advertising and Decoded Advanced Media. Prior, Addie co-founded SocialCode, led an acquisition forming Twitter's Global Advertising Performance team and has served on Facebook's Product Council. Additionally, Addie was VP of Advertising for CourseAdvisor, which sold to the Washington Post in 2007 for $120m. Addie graduated with Honors in Economics from the University of Vermont and is an avid skier.
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Alexander Shvets  
Product Director
Alexander is a Product Director at Papyrus. He is responsible for product vision, and communication between business, marketing, and developers. Also, Alexander is Papyrus' evangelist and represents our project at conferences around the world. He has in-depth knowledge of advertisers demands, publishers pain points, and agency kitchen. Alexander is also co-founder of Marilyn, one of the most powerful advertising automation systems in Europe. He developed the platform's vision from scratch and popularized it through his public activities. Before Marilyn, Alexander was immersed in Aori, an advertising aggregator for SMB since 2010. He has more than 7 years of experience in ad tech and more than 12 years in software development. Famous meetup MoscowDigital was founded by Alexander in 2015. These meetups connect advertising professionals from different sides of Digital. In his spare time, Alexander teaches Python Data Science at the Netology project.
Alexander Kholodov   photo
Alexander Kholodov  
Lead Software Engineer
Alexander is backend developer at Papyrus. He is responsible for the development ad-related stuff. He has a solid background in advertising platform development working in some of the biggest ad-systems in Europe (, yandex) for more than 5 years. He has more than 10 years of experience in really high-load service development in companies such as, yandex, and badoo.
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Ilia Stytsenko
Lead Software Web Engineer
Building on his extensive 12 years’ experience in e-commerce web development, Ilia is responsible for basic web programming at Papyrus, developing and managing public websites and private web interfaces in our ecosystem for advertisers, publishers, and users. He was previously working as web engineer at Mail.Ru Group ($7B leading European internet holding) where he successfully developed and’s main advertising interface, which is now handling up to 6B of ad events per day. Additional notable professional achievements include leading educational projects, managing various integrations of the group’s finance system with third-party advertising projects, participating in the development of all internal networks and portals, and coding multiple IT assets — APIs, an interface for agencies, a banner standardization system, and the first version of’s traffic forecast system.
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Andrey Vlasenko
Lead Software Engineer
Backend Architect & Team Lead, WayRay Senior Software Engineer, Sberbank Technology Andrey graduated from Moscow State University, CMC department. He has a strong technical background and hands-on experience in software engineering. Previously he participated in the development of infrastructure for "connected cars" products in WayRay – tech innovator, which raised $18M from Alibaba Group in 2017. He passed all the way from early prototype to production-ready product together with a team in the role of Lead Software Engineer and afterward Backend Team Leader. Also, Andrey has significant experience in the financial sector, e.g., instant payments and automatization of risk management in financial markets.
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Alexander Telegin 
Mobile Software Engineer
Alexander has got a degree in marketing from Saint Petersburg State University and in information systems management from London School of Economics. Previously worked at Google with SMB advertisers and helped drive emerging markets growth in CEE region working closely with advertising agencies in person and at scale during educational webinars. After Google, Alexander turned to iOS mobile development, worked on a vast range of projects, among them open source p2p communications framework Thali ( Currently, Alexander leads iOS development at mobile VR startup FullDive (
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Igor Sokolov  
Blockchain Engineer
Igor Sokolov is a Software Engineer at Papyrus. Before joining the Papyrus team, Igor commonly worked on performance requirement problems related to computer video and graphics at Computer Vision. He has more than 5 years of programming experience in development and optimization performance critical code commonly written in C/C++ (video decoders/encoders, video editors, rendering using OpenGL). Additionally, Igor has several years of experience as a Freelancer working on very different software development projects. At Papyrus, Igor is responsible for smart contracts and back-end systems of the project development.
Aleksei Pupyshev photo
Aleksei Pupyshev
Research & Development Expert
Aleksei has got a degree in Neuroscience from Saint Petersburg State University. Previously worked at QuantumBrains ( with quantitative trading and investment management as a Data Scientist and Software Developer. After QuantumBrains, Aleksei turned to client-side software development for both Web and iOS at Wrike Inc. (, worked on various projects, including features development for Wrike Workspace and also iOS app analytics modules. In recent years, Aleksei moved back to Data Science / Data Engineering. Currently, Aleksei leads an R&D team at Wrike Inc. working with marketing/sales/engineering teams using AI/DL technologies for business and product improvements.
Shamil Valishev   photo
Shamil Valishev  
Digital Marketing Manager
Shamil has 5 years of experience in digital marketing. He has gone from a performance specialist role to becoming the performance group head. In the past, he held the position of senior traffic manager at Yandex and performance group head in an advertising agency. He launched campaigns for such well-known brands as Mitsubishi, In-touch, Ferrero, Alcatel.
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George Odysseos  
Business Development Manager
CCO of YorMedia Solutions, ex-General Manager of Aloqui Limited, expert with 10 years of experience in business development within the digital advertising space. George's experience spans the spectrum of a company’s operations with particular relevance to finance and governance (Chartered Accountant / Finance Director), operational efficiency/business performance metrics (Operations Director) and commercial strategy (Commercial Director).
Tanya Krishtopa  photo
Tanya Krishtopa 
Project Manager
Tanya has over than 6 years of experience in web and mobile traffic acquisition. She is strong in traffic quality analysis and fraud prevention. She shared her considerable experience with multinational companies such as Banka Intesa, online travel agency, and the largest Russian search engine Yandex. Her knowledge includes Infrastructure development for traffic acquisition and adtech processes automation.
Stanislav Kirillin   photo
Stanislav Kirillin  
Communications Manager
After receiving B.A. in international relations from Diplomatic academy of Russian Foreign Ministry, Stanislav decided to make a shift and now acquiring his masters degree in National Research Nuclear University MEPhI (Moscow Engineering Physics Institute). With 1.5 years of experience as a leading communication manager in a sales company, he has deep knowledge in understanding of business processes and networking. His main responsibilities are community interactions and PR.



Richard Titus photo
Richard Titus
Strategy Advisor 
Senior executive (CxO) with 20+ years in digital transformation, globally. Cofounded multiple start-ups and digital agencies including, Razorfish & Schematic, led business divisions for Samsung Electronics, the BBC and Associated Northcliffe Digital (part of DMGT owner of the Daily Mail) to award-winning levels of performance.
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Jeremy Epstein
Marketing Advisor
CEO of Never Stop Marketing, with 20 years of international marketing experience and bringing innovative technologies into the mainstream. Most recently, Jeremy was VP of Marketing at Sprinklr that has grown from a $20 million valuation and 30 people to a $1.8 billion valuation and 1400 people in 4 years. Jeremy advises Papyrus on marketing strategy.
Eyal Hertzog photo
Eyal Hertzog
Strategy Advisor
FoundationCouncilatBancor.Venture-backed technology entrepreneur for over 20 years. Founder of MetaCafe, Israel's fastest growing video sharing site reaching over 50m uniques at its peak. Previously, Eyal founded Contact Networks, one of the first social networks in 1999.
Tim Brown photo
Tim Brown
Business Development Advisor 
Director of Global Agency Strategy and Partnerships at SAP. Tim is an ad tech expert with 20 years of experience and a great network of top-level connections in the advertising market. Tim helps Papyrus to build relations and secure partnerships within the advertising market.
Jeremy Levitan   photo
Jeremy Levitan  
Strategy Advisor
PhD, Director of Global Advertising Performance at Twitter, founded multiple successful companies, including Acquisition Labs sold to Twitter.
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Dmitry Lee
Technology Advisor 
Dmitry has a cum laude degree in Applied Physics and Mathematics from the Moscow Institute of Physics and Technology, and has more than 15 years of solid experience in software engineering, technology research and implementation of large-scale B2B and B2C enterprise solutions as a Solution Architect at Netcracker. Dmitry supervises Papyrus architecture.
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Leo Eletskikh
Technology Evangelist 
Leo’s significant experience in mobile sphere includes mobile traffic quality analysis and fighting fraud activities at Adjust, app analytics background gained at App Annie, and driving both user acquisition buying and sales at Alibaba Group. He also has experience in the Investment and Banking sphere. Leonid graduated with an M.P.A. degree and currently is a visiting lecturer at the National Research University – High School of Economics. He is the founder and advisor of @Tabee and @Softlation.
Mike Costache photo
Mike Costache
Strategy Advisor 
Founder of Blockchain Investors Consortium, Co-chair of d10e conference, Cofounder and Managing Partner at KrowdMentor.
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Alexander Shishow
Strategy Advisor 
Founder and CEO of BotScanner, an antifraud company for programmatic ads. Alexander has a deep hands-on 5 years’ experience in building antifraud systems for the real-time bidding stack. He advises Papyrus on ecosystem architecture.
Brad Yasar photo
Brad Yasar
Strategy Advisor 
Cofounder and Managing Partner at KrowdMentor. Brad is an entrepreneur, investor, mentor, and advisor who has started and bootstrapped several companies from inception to maturity over the past 20 years.
Mikhail Fedorinin   photo
Mikhail Fedorinin  
Operations Advisor
Mikhail is the founder of Calltouch, a leading call tracking solution in the Russian ad market. He shares his operational experience with the Papyrus team.
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Marissa Kim
Legal Advisor 
Marissa has a lot of experience providing regulatory advice to blockchain companies and crypto hedge funds and now is Managing Director at ARK ICO Advisors.