Attrace is the first fully decentralised affiliate marketing platform. The only in marketing with an entirely custom made blockchain build from scratch and fully open network capable of registering and auditing any advertisement click on chain. Affiliate marketing is payment based on sales achieved, a $13Billion market with large trust and tracking issues caused by middle man Affiliate Network. Attrace solves all trust and tracking issues, reduces fees with ~95% + instant market share in 2018.
Attrace has (a) very strong user case (b) a user case which you can only solve by using the key features of blockchain! (c) strong tech team building a fully custom made blockchain going live in October (d) promised real economic traction in Q4 2018
Some team member know each other from University, others via career in Affiliate Marketing, FinTech and startup scene or working for blue-chip financial companies.
Main challenge is explain a B2B proposition to the general ICO public. Proposition & business model are a no-brainer and there is no real competition given that ATTRACE IS THE ONLY MARKETING SOLUTION THAT IS RUNNING ON OWN CHAIN AND NOT ON ETHEREUM