UBEX is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.
UBEX's purpose is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Where advertisers can automatically purchase ad slots using the Ubex system.
UBEX aims to combine artificial intelligence and advertising in a global, decentralized advertising exchange. They aim to use AI to solve a number of major problems in today’s advertising industry.
UBEX believes internet users are being subjected to increasingly worsening advertising conditions. They’re facing scams through advertisements. They’re viewing irrelevant or annoying advertisements. And they’re not being compensated for their contributions to the ecosystem. This is why they present the UBEX project - a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts.
UBEX wants to allow publishers and advertisers to securely interact with each other without the use of a middleman – even when the two parties have no reason to trust each other. To do this, UBEX will use neural networks and accumulated data to select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results. They also have a reputation system and smart contract system to provide secure P2P transactions.
UBEX will replace middlemen with blockchain technology. That means there are no layers between advertisers and publishers.
They will use smart contracts to allow publishers and advertisers to interact directly with each other. Publishers can earn more money while advertisers can lower unnecessary transactional costs.
They make it easier for publishers to tokenize ad slots. Publishers can post statistics from their websites online, making it easier for advertisers to choose high-performing websites for their next ad campaign.
UBEX will have a multi-layered reputation system that rates advertisers and publishers. This reputation data will be stored in the blockchain along with the full history of the individual’s operations.
UBEX describes its model as a “pay per result” model. Using blockchain technology, they will pay based on each blockchain-verified results.
Advertisers can spend UBEX tokens from their account balances to access the smart contract and make deals with publishers. UBEX tokens are ERC20 tokens on the Ethereum blockchain.
The purpose of the project with examples
Automate the interaction of advertisers ’offers and publishers’ websites. Using neural networks and accumulated data, select the most relevant advertising content to a particular user, maximizing the probability of obtaining desired results.
Significantly reduce commissions by removing the middlemen. Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
Create an opportunity for publishers to tokenize ad slots. Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.
Develop a multi-layered system of platform participant reputation rating. Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.
The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.
The main features of the system can be explained on the life cycle of a widget that promotes a car insurance service – from (1) the advertiser’s, (2) the publisher’s and (3) the user’s perspective respectively.
Advertisers: Problem & Solution
Advertisers lose money on every attracted buyer because of the traditional approach to advertising purchases. In most cases, advertisers are forced to incur excessively high costs to attract buyers for three reasons:
1. High Commissions
2. Click Fraud
3. Inefficient Targeting
Publishers: Problem & Solution
Publishers are not getting enough revenue from their advertising slots because of a suboptimal sales system. There are several barriers that prevent publishers from maximizing revenue and contributing more funds in the growth of user engagement.
This is an independent report generated by a Coinschedule partner company. Coinschedule has no influence over its content and the views expressed may not reflect the views of Coinschedule. This is not investment advice, you are encouraged to do your own research and reach your own independent conclusions.