Hot ICO in Real Estate Crowdfunding

DISCLAIMER: This is a guest post by REAL. The information provided in this post is the responsibility of the writer.

Singapore-based Real Estate Asset Ledger (REAL) is set to launch its real estate investment platform in November. Built on Ethereum, the platform aims to provide investors with greater access to global real estate investment opportunity, lower barriers to entry and increase market liquidity.

“REAL is a crowdfunding platform where anyone can benefit from global real estate investments without the usual complications associated such as excessive bureaucracy, lack of trust and lack of liquidity,” Enrique Dubois, co-founder and CEO of Real Estate Asset Ledger Pte. Ltd.


Enrique Dubois, CEO at REAL, is a digital technology thought leader in Spain. Directly after getting started with his adult life, Enrique built an online bingo site with an initial investment of 3000 euros from his grandmother. At the age of 24, he sold it for 8 mln euros. Enrique also co-founded, the largest internet startup accelerator in Spain. The company receives more than 2000 submissions every year from entrepreneurs seeking their backing and support.

His partner Bernardo Hernández is a serial entrepreneur and venture capitalist. Hernández co-founded, the biggest real estate portal in Spain, and held senior marketing and product positions at Google.

The REAL platform will bring together property owners and potential investors, reducing friction in the real estate investment process. REAL will use blockchain technology to offer liquidity and transparency.


When did you first get into Ethereum and how did you come up with your project?

I got into Ethereum in January and became very excited as I thought the smart contracts could be the killer app the blockchain world had been waiting beside Bitcoin. I now believe that thanks to this innovation, Blockchain will change the technology world.

My partner and I have always been enthusiasts of real estate, and as technology entrepreneurs, we wanted to facilitate real estate investments at a global level.


What is the process to add a property into REAL ?

REAL Platform needs to analyze it and approve its yield suitability, run a third party valuation and legal audit. Once that is done, it will be added to our Platform.


What advantage does REAL offer against real estate crowdfunding sites like PropertyMogul?

The fact that we are using Blockchain technology sets us apart. Everything is publicly audited, we avoid offline middlemen, we enable global access, and we provide liquidity to real estate investments as it is very easy to sell REAL tokens in exchange for major cryptocurrencies like Ether or Bitcoin.


How will the crowdfunding platform work ?

Users on the platform will be able to invest in listed properties using the company’s cryptocurrency, REAL tokens, and gain profit rights (rental income and value appreciation) awarded by a smart contract and paid with ether (ETH), the cryptocurrency native to the Ethereum network.

Users will be able to exchange REAL tokens for economic rights of a property – these economic rights are referred to as REAL Property Participation ( RPP). RPPs can be traded and/or sold to others on the platform. 


How does the REAL token appreciate in value? Does it have to be invested in a property in order to provide a return?

As the platform is successful and users start getting profits, there will be a demand of REAL Tokens. Because there is a limited supply and the token is required for investing in the platform, we expect an increasing demand to push up the price. We are also convinced that since the REAL token is connected to an actual real estate portfolio, it will serve as a “stable coin” in the near future.


REAL tokens make Real Estate more liquid. In what ways do you think this can impact the industry?

It will attract more capital and give the opportunity to more people to gain from the Real Estate profit potential.


Where do you see REAL in 5 years from now?

We will be managing hundreds if not thousands of properties worldwide and distribute the profits to thousands of users worldwide. REAL Token will have become a secure Token and will also be used as a refuge crypto coin.


And finally, where can people learn more about REAL and the ICO? has a whitepaper, additional information about the token sale and links to our social profiles. Stay tuned! Our crowdsale starts on August 31st


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