Mobilebridge Momentum is a blockchain and crypto-token based marketing automation platform that enables companies to reward their best customers and supporters with crypto-tokens. With Momentum, companies can reward customers in exchange for their attention, business, brand advocacy and data insights, while giving the consumer full control over their personal data. MobileBridge Momentum wants to revolutionize the marketing and loyalty paradigm.
Momentum's purpose is to create a blockchain based marketing automation platform that rewards customers directly for their attention, business, advocacy, and insights they give to their favorite brands and retailers in the form of crypto-currency. This allows companies to directly attract, reward and engage with the customers that matter to them most, without traditional marketing intervention.
Businesses using this platform can reward customers in many ways, for instance, for purchasing a new product or giving a review of the product they used. This information is valuable for the businesses since it gives valuable insights into the customer trends, behavior, likes and dislikes, buying pattern and needs.
MobileBridge already have a working product which businesses can use to create their own branded tokens and manage their customer's marketing and loyalty program and also a mobile app for customers to use to interact with the platform
The company aims to redefine the way that companies build customer relationships. They intend to do that by using Momentum Token as a loyalty token which can be used to reward customers and to give the consumers control over their own personal data.
The native token of Momentum platform is its in-app crypto-token called MobileBridge. It is the token that the businesses will use on the platform to reward their customers in exchange for data insights and brand advocacy. In addition, this token is the loyalty token, gateway token, and a native currency of the platform that will be used for purchasing different offerings and features.
The company states that they can help to transform the way that companies think marketing and maximize the conversion process. The platform is able to target users using comprehensive data like their location and behavior. This will enable them to optimize their offers base on this data and get a better return on investment in marketing.
The cryptocurrency will not only be used as a loyalty token. They can be used as a currency on the platform to pay for services and buy goods or can be exchanged for promotional rewards. The tokens will always be the property of the client and they will not go to waste if you do not use them.
The purpose of the project with examples
The MobileBridge Momentum is a truly disruptive, rewards-based marketing machine that stands to break the marketing mold.
The Momentum allows marketers to assign a value to each action that positively influences their sales.
Companies will pay their most valuable customers directly for helping grow their business, rather than expensive, 3rd party marketing agencies.
The MobileBridge Momentum Platform allows the launch of 1000’s of individual reward programs, all fuelled by the Momentum Token.
Existing loyalty platforms, itself a $4Bn market, can be replaced or transformed into reward-based incentive programs using the MobileBridge Momentum Platform.
A self-regulated approach minimizes the risk for any owner of the Momentum token.
MobileBridge Momentum Platform
The Momentum Platform transforms the way of doing marketing;
1. Mobile marketing automation
2. Reward consumers for their time and activity
3. User-managed data drives better user experiences
4. Portable loyalty rewards
5. Understand and optimize ROI
6. Data transparency and security
Mobile Marketing Automation: Target users in real-time based on smart and comprehensive use of data, including location, user attributes, and behavior.
Reward consumers for their time and activity: Activate consumers with the right incentives at the right time in their journey to maximize conversion.
User-managed data drives better user experiences: Optimise user journeys and offers, based on data collected and provided by the consumers themselves.
Portable loyalty rewards: Allow consumers to exchange retailer branded reward tokens into other reward programs or Momentum Tokens.
Understand and optimize ROI: Detailed analytics provide insight into user behavior and effectiveness of marketing spend.
Data transparency and security: Provide users with full access and control over their data.
This is an independent report generated by a Coinschedule partner company. Coinschedule has no influence over its content and the views expressed may not reflect the views of Coinschedule. This is not investment advice, you are encouraged to do your own research and reach your own independent conclusions.