HOQU is a decentralized marketing platform that allows merchants and affiliates to interact directly without brokers and ensures fair cost per actions deals based on smart contracts. The goal is to create a decentralized eco-system to launch blockchain-based CPA services, from affiliate programs to affiliate networks and related products. By bringing together merchants, networks, and affiliates, HOQU can drastically reduce costs of all market players and set new transparency and performance standards.
HOQU's purpose is to create a decentralized marketing platform that allows merchants and affiliates to interact directly without brokers and ensures fair cost per actions deals based on smart contracts.
HOQU is set to usher in the next generation of advertising as the decentralized platform for online affiliate marketing. Using smart contracts and blockchain technology, HOQU’s platform ensures advertising budget cost-effectiveness and guarantees fair pay to hard-working affiliates.
HOQU runs a decentralized web application on the hoqu.io servers. HOQU is also built to be integrated into marketing platforms everywhere in the world.
The HOQU team is preparing to release a software development kit, making it easy for third-party marketing applications to be built or altered for integration into the HOQU ecosystem.
The HQX Token is a key component in the economy of the HOQU project. It will perform an infrastructure function and is necessary for transaction settlements among platform participants.
HQX Tokens will get turnover through:
1. Payment for services of affiliate networks by merchants.
2. Payments from affiliate networks to affiliates.
3. Payments from merchants to affiliates.
4. HQX will appeal to platform-independent exchanges.
On the HOQU platform, a merchant can easily create affiliate offers and the results of affiliate advertising campaigns will be stored in distributed registries (blockchain). Remuneration will be paid through smart contracts, which guarantee fairness and transparency of transactions.
A smart anti-fraud system developed within the framework of a decentralized application of the merchant will not allow affiliates to carry out fraudulent activities, and independent decentralized audit appellate centers will resolve emerging disputed issues.
The purpose of the project with examples
HOQU understand that merchants want the most bang for their buck. By eliminating the middleman, HOQU grants merchants a more efficient marketing model, saving them money.
Merchants can access all the data from a multitude of networks from their user accounts. This makes it easy for merchants to work with many different affiliates, increasing their freedom to market in whichever way they see fit.
On the HOQU platform, data is stored on the blockchain, which allows merchants to see all affiliate programs and analyze their results for each type of client action (leads, calls, sales, etc.). A platform participant can generate a report in a convenient form with the information required.
The uses of a tracking mechanism and smart contracts, HOQU guarantees the fulfillment of all the customer’s offer conditions. This ensures transparency in the relationship between merchants, affiliates and affiliate networks.
Brings together merchants and affiliates without brokers and uses smart contracts to ensure transparent and fair deals.
Lower costs: 0.5% commission per deal and lack of brokers make HOQU more attractive to both merchants and affiliates.
Free Use: Affiliate networks can use the HOQU platform for free.
Easy Entry and Fair Competition: To get access to HOQU affiliates and merchants, you need to register an account in just a few clicks.
Autonomous Modules: On HOQU, software failure in one module will not affect proper operation of other modules.
This is an independent report generated by a Coinschedule partner company. Coinschedule has no influence over its content and the views expressed may not reflect the views of Coinschedule. This is not investment advice, you are encouraged to do your own research and reach your own independent conclusions.